I’m really hating NBC’s Olympics coverage… not showing everything live was understandable when they were broadcasting from China or Europe, but they have little to no excuse this time.
We already know who won… it’s right there on NBC.com! And on the local news of the NBC affliate! Not to mention the Twitter, the facebook, the what-have-you and the whatever.
They have 6 channels on which to broadcast yet they don’t show skiing live, instead broadcasting highlights at night. I suppose it’d make the advertising slots on the primetime program less valuable if it contained rebroadcasts, but live action would make those daytime spots on CNBC worth more. Obviously not enough to make up the difference, but who watches ads anymore, anyways? Hell, it’s already been delayed, so I just DVR it and watch in the morning, skipping over the polar bears and the Coke and the McDonald’s and that damn ad for Visa with Dan Jansen that makes me cry every time (even in fast forward).
I don’t even mind the human interest stories, or the wall-to-wall figure skating, or the new fascination with snowboard halfpipe, which is just figure skating with manlier costumes and pot-heads, minus the footwork and “artistic interpretation” requirements.
C’mon, give me live skiing during the day. I don’t even need an announcer, just set that robot camera to sling up and down its wire all day long and we’re cool.
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