It’s a not-a-Mac!
If you see someone on teevee using a computer, it’s almost always a Macintosh Powerbook. Can’t really blame the producers for picking a Mac, they’re the most stylish and aesthetically pleasing computers around.† How come, then, do they always try to hide the fact that it’s an Apple product?
I understand that they want to protect product placements and their adveristers, and giving Apple free time would be a bad precedent. But it’s not as if putting a sticker over the apple logo actually fools anyone, a Powerbook is a very distinctive computer. (Every time one pops I tell my wife, “Sidney Bristow uses a not-a-Mac!”) Do they really think they’ll get more ad money from Dell if they carefully position a lamp behind the “generic laptop” in every shot?
CSI: NY, for some reason, doesn’t buy into any of this. They constantly show the brandnames and logos of electronic products, whether it’s Dell, Toshiba, Apple, or Nikon. Anyone know why that is? I’m assuming that they’re not getting paid for each and every LCD monitor onscreen, so why is this the one show on teevee that doesn’t care about giving away advertising?
†It’s the same reason that every cell phone flipped open in primetime is a Moto RAZR.
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I wouldn’t be surprised if they *are* getting a bit of cash from each of these makers. Or, if they perhaps got them for free in exchange for promotion on the show.